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Geri's Hamburgers


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Geri's Hamburgers was a fast food restaurant chain in northern Illinois and southern Wisconsin, United States. Geri's started sometime in 1962 and was modeled largely after the early McDonald's style restaurants at the time. One of the original owners of Geri's was a former Vice President for McDonald's. Geri's restaurants, at least in the early days, had little or no inside seating, and were geared towards fast take-out service. In fact the cartoon icon used by Geri's on its marquee was very similar to the "Mr. Speedee" used by McDonald's, and even closer to the later McDonald's characters such as Mayor McCheese, being in the form of a hamburger with eyes, and arms and legs coming from the sides and bottom of the bun. There were at least 13 Geri's restaurants by 1980. Red, blue and white were the main exterior colors, often in the form of tiles.
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