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Guerrilla marketing

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9 guerrilla marketing examples

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Guerrilla Marketing: Ballin' on a Budget for Entrepreneurs

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Guerrilla Marketing Example - Fast Lane

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Burgerking Guerrilla Marketing Campaign

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Guerilla Marketing Example - Coca-Cola Happiness Vending Machine

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public at a more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience.
    • Etymology and origin 

    • Types 

    • Strategy 

    • Online guerilla marketing 

    • Examples 

    • Strategic risk 

    • Inexpensive costs