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General Mills


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Supporting women, one vanilla bean at a time https://t.co/qeIFqIOJu8 @PositivePlanet_ #GeneralMillsFoundation https://t.co/9aIXMjDW19

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.
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  • Washburn-Crosby Company 

  • Founding 

  • Merchandising and television sponsorships 

  • Aeronautical Research Division and Electronics Division 

  • Diversification: toys and restaurants 

  • Recent history 

  • Corporate governance 

  • Change to legal terms 

  • Breakfast cereals 

  • Discontinued cereals 

  • Baking goods 

  • Grain snacks 

  • Meal products 

  • Organic food 

  • Other brands 

  • Company locations