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The annual Macy's Thanksgiving Day Parade in New York City, one of the world's largest parades, is presented by the U.S. based department store chain Macy's. The parade started in 1924, tying it for the second-oldest Thanksgiving parade in the United States with America's Thanksgiving Parade in Detroit. The three-hour parade is held in Manhattan, ending outside Macy's Herald Square, and takes place from 9:00 a.m. to 12:00 p.m. Eastern Standard Time on Thanksgiving Day, and has been televised nationally on NBC since 1952. Employees at Macy's department stores have the option of marching in the parade.