logo

Video encyclopedia

Marketing research

2:55

What is market research?

2:23

What is Market Research | Explained in 2 min

2:16

What Is Marketing Research?

1:57

Market Research: the Difference Between Primary and Secondary Sources

1:01

What is Marketing Research?

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
    Explore contextually related video stories in a new eye-catching way. Try Combster now!
    • Overview 

    • Role 

    • History 

    • Characteristics 

    • Related business research 

    • Classification 

    • Types 

    • Methods 

    • Common terms