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Marlboro Man

25:05

“THE MARLBORO STORY” 1969 PHILIP MORRIS BIG TOBACCO ADVERTISING CAMPAIGN LEO BURNETT AGENCY 65934

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Harley Davidson and the Marlboro Man Bike Specs

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Harley Davidson & The Marlboro Man - The Best Movie You Never Saw

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The Genius Marketing Strategy of Marlboro Cigarettes | Business Marketing Case study

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ZMZ Interviews the Marlboro Man

The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in nature with a cigarette. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
  • Fictional character facts 

  • Origins 

  • Finding the Marlboro Man 

  • Smoking-related deaths 

  • Cowboys 

  • Decline 

  • ''Death in the West'' 

  • Film 

  • Music 

  • Photography 

  • Television