Parents Upset Over New Nintendo Console - Super Nintendo - Circa 1991
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Nintendo Entertainment Planning & Development, commonly abbreviated as Nintendo EPD, is the largest internal division within the Japanese video game company Nintendo. It was created after a merger of the company's former Entertainment Analysis & Development (EAD) and Software Planning & Development (SPD) divisions in September 2015. EPD focuses on developing and producing first-party video games, mobile apps, and other related entertainment software.