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A production company, production house, production studio, or a production team provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, and video. Production teams are a group of technical staff who produce the media, generally the term refers to all individuals responsible for the technical aspects of creating of a particular product, regardless of where in the process their expertise is required, or how long they are involved in the project. For example, in a theatrical performance, the production team includes not only the running crew, but also the theatrical producer, designers and theatre direction.