Rebranding: What is it and what are different approaches to re-branding?
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Rebranding: Why do companies decide to rebrand?
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The official rebrand introduction video for Burger King
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SADA 2020 Rebrand Reveal
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How to Rebrand a Company in 2022 ( Complete Instructions ) | #rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate.