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WWE Brand Extension

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Eric Bischoff Explains How He Would Make The WWE Brand Extension A Success

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The Total Divas talk about WWE's Brand Extension: Total Divas Bonus Clip: Jan. 4, 2017

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WWE Brands Split ENDS Raw And SmackDown Combined

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What were the WWE Brand Extension Draft's most noteworthy picks? - What you need to know...

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The Superstars express their nervousness before the WWE Brand Extension: Total Divas, Jan. 25, 2017

The brand extension is the separation of the WWE talent roster into distinct divisions, or "brands". The strict adherence to the on-screen integrity of the brand split has varied over time.