The São Paulo Museum of Image and Sound is a public museum of audio-visual works, established in 1970 and located in São Paulo, Brazil. The museum was founded as a result of a project conducted in the 1960s by Brazilian intellectuals, such as Ricardo Cravo Albin, Paulo Emílio Salles Gomes and Rudá de Andrade, with the purpose of endowing the country with institutions devoted to studying and documenting works of the new media that had been ignored by traditional museums.