TG&Y was a five and dime, or variety store, chain in the United States. At its peak, there were more than 900 stores in 29 states. Starting out during the Great Depression in rural areas and eventually moving into cities, TG&Y stores were firmly embedded in southern culture as modern-day general stores with a bit of everything, and often called "Turtles, Girdles and Yoyos," "Toys, Games and Yoyos," and other irreverent monikers. The chain used the advertising slogan, "Your best buy is at TG&Y." The founders articulated their business philosophy as, "...have what people want at a price they can afford to pay,"