Video encyclopedia

Nike, Inc.


The Rise of Nike: How One Man Built a Billion-Dollar Brand


Mark Parker (CEO, Nike Inc.) on Innovation and Design


NIKE, INC Presentation


Company Profile: Nike Inc. (NYSE:NKE)


Nike, Inc. Marketing Plan Presentation

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion.
  • Origins and history 

  • Products 

  • Headquarters 

  • Controversy 

  • Environmental record 

  • Marketing strategy 

  • Sponsorship 

  • Ties with the University of Oregon 

  • Causes