What is VALUE-ADDED RESELLER? What does VALUE-ADDED RESELLER mean? VALUE-ADDED RESELLER meaning
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Understanding Value - Added Reseller
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SuiteSuccess for Value-Added Resellers
A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics or IT industry, where, for example, a VAR might bundle a software application with supplied hardware.