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Value-added reseller

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What the Heck is... a Value-Added Reseller (VAR)?

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What is VALUE-ADDED RESELLER? What does VALUE-ADDED RESELLER mean? VALUE-ADDED RESELLER meaning

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SuiteSuccess for Value-Added Resellers

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Working Successfully with Value-Added Resellers (VARs)

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#1 What Does it Mean to be a Value Added Reseller?

A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics or IT industry, where, for example, a VAR might bundle a software application with supplied hardware.
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