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What's the Future of Business?: Changing the Way Businesses Create Experiences is a marketing and business book by the speaker, digital analyst, and author Brian Solis. The book uses infographics and illustrations as well as text to diagnose the changing landscape of business and the role shared experience will play in a new age of consumerism. Solis studied UX to create what he calls an "analog app," basing the book on a virtual slider that helps readers navigate the contents of the book similar to the way an app works.