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Whitaker and Baxter

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Whitaker and Baxter - California Election News

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La Vie En Rose

Clem Whitaker and Leone Baxter were a husband-and-wife team that started Campaigns, Inc., the first political consulting firm in the United States. Based in California, the firm worked on a variety of political issues, mostly for Republican Party candidates. They both supported conservative ideals and are perhaps most famously known for preventing socialist Upton Sinclair from being elected Governor of California in the 1934 election. Together, they developed strategies and tactics - such as media advertisement buys and direct-mail campaigns - that are still widely used in today's campaigns. Their public relations work not only revolutionized politics in the modern era, but also deeply impacted political issues that remain relevant today.
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  • Backgrounds 

  • Origin of the firm 

  • Notable clients 

  • Strategy 

  • Contributions to Public Relations