Yorkshire Tea is a black tea blend produced by The Bettys & Taylors Group. It is the second most popular tea brand in the UK, and was introduced in 1886 by Charles Edward Taylor. Founded as CE Taylor & Co., later shortened to "Taylor's", the company was purchased by rival 'Betty's Tea Rooms' which today forms The Bettys & Taylors Group. Taylor's is still based in Harrogate, Yorkshire, in the first 'Betty's' tea room. The group is still owned by the founder of Betty's' family, Fredrick Belmont and is currently chaired by Lesley Wild. The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned PG Tips (Unilever) and Tetley (Tata), where Yorkshire Tea is now the second most purchased tea brand in the UK, overtaking Twinings (Unilever) and Typhoo.