The mind behind Tesla, SpaceX, SolarCity ... | Elon Musk
ELON MUSK - Before They Were Famous - Tesla & SpaceX
Following the financial crisis, Musk assumed leadership of the company as CEO and product architect, positions he still holds today. Tesla Motors first built an electric sports car, the Tesla Roadster in 2008, with sales of about 2,500 vehicles to 31 countries. Musk was able to bring in both Mercedes and Toyota as long-term investors in Tesla.