19/10/2014 Snapchat releases its first paid advertisement
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Snapchat's First Ad -- Ouija Movie
1:28
An Overview of Snapchat Ad Products
1:56
Why Snapchat Can Charge $750,000 For Advertisements
Snapchat's first ad came from Universal Pictures previewing its movie Ouija. The ad was sent to Recent Updates feed along with possibility of not displaying it. The ad played when users pressed their screens, was marked as advertisement and available to play more than once.
Essentials
Fun facts
Prototype
Growth
Core functionality
Filters, lenses, and stickers
Friend emojis
Stories and Discover
Original video content
Messaging
Demographics
Monetization
Campaigns
Development platform
Snap Originals
December 2013 hack
Federal Trade Commission
Windows app
Lens incidents
"Poor Country" remark
"Snap Map" privacy concerns
Rihanna controversy
Body image concerns
Mozilla calls for public disclosures related to use of A.I.