19/10/2014 Snapchat releases its first paid advertisement
Snapchat's First Ad -- Ouija Movie
An Overview of Snapchat Ad Products
Why Snapchat Can Charge $750,000 For Advertisements
Snapchat's first ad came from Universal Pictures previewing its movie Ouija. The ad was sent to Recent Updates feed along with possibility of not displaying it. The ad played when users pressed their screens, was marked as advertisement and available to play more than once.