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19/10/2014 Snapchat releases its first paid advertisement

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Snapchat's First Ad -- Ouija Movie

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An Overview of Snapchat Ad Products

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Why Snapchat Can Charge $750,000 For Advertisements

Snapchat's first ad came from Universal Pictures previewing its movie Ouija. The ad was sent to Recent Updates feed along with possibility of not displaying it. The ad played when users pressed their screens, was marked as advertisement and available to play more than once.
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