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Chaleo Yoovidhya

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Red Bull Founder: A Poor Duck Farmer Turned Multi-Billionaire

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Success story of Red Bull, Founder Chaleo Yoovidhya Dietrich Mateschitz, Krating Daeng energy drink

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The Story of Red Bull | How A Toothpaste Salesman Created The Most Popular Energy Drink

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Red Bull: The Real Story Behind the Can

Chaleo Yoovidhya was a Thai businessman and investor. He was the originator of Krating Daeng (กระทิงแดง) and was co-creator of the Red Bull brands of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion.
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