First look: A brand new Atari product. Years in the making.
Commercial: Atari 2600 Co-Brand Nestle Quik from 1983
Atari-branded hotels with e-sports studios and game rooms are coming to the US
1983 Nestle Quik - Atari 2600 Co-Brand
What Will Atari do with a Hotel | Atari Branded Hotel | Atari Licensing
Atari is a corporate and brand name owned by several entities since its inception in 1972, currently by Atari Interactive, a subsidiary of the French publisher Atari, SA. The original Atari, Inc., founded in Sunnyvale, California in 1972 by Nolan Bushnell and Ted Dabney, was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.