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The National Smoker's Alliance (NSA) was formed in 1993 to protest against U.S. anti-smoking legislation.
The NSA was a public relations group created and funded by the tobacco industry, which operated nationally from 1994 to 1999 to advocate for adults using tobacco products without vigorous regulation or increased tobacco taxes. An early example of astroturfing, the NSA employed stealth marketing tactics to give the appearance of grassroots opposition to anti-smoking laws.
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