Neelwafurat.com is an Internet e-commerce website, similar to amazon.com, which serves primarily the Middle East and Arab World. The company sells books, magazines, films and software. It was founded and launched in 1998, and was part of a large boom in Arab World use of e-commerce. The name Neelwafurat is a term referring to the Nile and Euphrates rivers. This is a reference to the Amazon.com connection with the Amazon River.