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Atlantic Records UK was founded in June 2004 when Warner Music Group bought East West Records from Time Warner and rebranded its UK operation. The first Chairman was Max Lousada, previously Head of A&R at Mushroom Records UK. In 2011 Atlantic Records UK was named Label of the Year at the Music Week Awards. In the same year The Guardian put Lousada joint 20th in its "Music Power 100" list of influential figures in the UK music industry. He shared his place with John Reid and Christian Tattersfield, both from Warner. In October 2011, the7stars advertising agency announced it had won a pitch to handle Atlantic Records UK's £2 million media planning and buying account, taking over from ZenithOptimedia. In 2014, Ben Cook was appointed President, Atlantic Records UK, reporting to Lousada.