Testing the 10MX Atomic Clock at Estudio Sacramento
Antelope Audio, the Rubicon Atomic
Atomic Antelope Ltd. was a digital book publisher. The company was best known for producing Alice for the iPad, a popular adaptation of Lewis Carroll's Alice in Wonderland. The iPad adaptation caused significant controversy in the press and literary circles, the New York Times initially rallied against Alice for the iPad, claiming it prized interactivity over quiet reading and would change children's habits for the worse. Although Alice for the iPad was praised by Oprah Winfrey and Gizmodo, Atomic Antelope's then CEO, Chris Stevens, began a public feud with children's book publishers after the publication of an interview in Fast Company magazine in which Stevens told a reporter, "The paper publishers have clearly demonstrated that they have absolutely no acuity in the digital realm, and are stuck... Working with them is a waste of energy. Imagine if Henry Ford had decided to team up with a horse stables to make the Model T."