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Attach rate


Attach Rate


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The attach rate is a concept used broadly in business, especially in marketing, to represent the number of units of a secondary product/service sold as a direct or implied consequence of the sale of a primary product/service. It is often expressed as a sales ratio of primary to secondary units, or as secondary units sold as a percent of primary. The secondary good/service may be an integral component of the primary purchase or it may require a further consumer decision. For the latter, the association between the primary and secondary may be general and loose, or may be the result of product-specific designs.
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