Video encyclopedia

Attack ad


Attack Ads, Circa 1800


Matt Damon's Attack Ad Against Jimmy Kimmel


Hillary Clinton's attack ad on Donald Trump


Manitowoc Minute Attack Ad


Gifted Youngster Sells Cookies To Buy Attack Ad

In political campaigns, an attack ad is an advertisement whose message is designed to wage a personal attack against an opposing candidate or political party in order to gain support for the attacking candidate and attract voters. Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media.
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    • Examples 

    • Effect on voter turnout 

    • Effectiveness 

    • Front groups 

    • Popular culture