Novell BrainShare was a technical computer conference sponsored by Novell. It was held annually in Salt Lake City, Utah, most often in March of each year, and typically lasted for much of a week. For much of the 1990s the conference was held on the campus of the University of Utah, then beginning in 1997 it was held in the Salt Palace Convention Center. During the keynote addresses for the conference, Novell would present its vision of the direction of the computer industry and how its products fit into that direction. There were then many highly technical breakout sessions where Novell technologies were explained in detail and customers and partners could engage Novell engineers regarding them. Typically some 5,000 to 7,000 attendees came to each BrainShare.