Austin Rover turns into The Rover Group | How They Went Upmarket | The Rover Group
A Look at a 1982 Austin Rover Brochure
Rover - The Long Goodbye
Rover Group - Corporate Video 1995
Austin Morris Group - Metro Development
The Austin Rover Group was a British motor manufacturer. It was created in 1982 as the mass-market car manufacturing subsidiary of British Leyland (BL). Previously, this entity had been known as BL Cars Ltd which encompassed the Austin-Morris and Jaguar-Rover-Triumph divisions of British Leyland. After a major restructuring of BL's car manufacturing operations, Jaguar regained its independence whilst the Triumph and Morris marques were retired. The new, leaner car business was rechristened as the Austin Rover Group and focused primarily on the Austin and Rover marques. The Morris and Triumph marques continued briefly within ARG until 1984 when both were dropped.