Video encyclopedia

Austin Rover Group


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Austin Rover Group - Noel Edmonds Advertisement


Rover Group - 1996 Brand Values


Austin Rover group "The Miracle Maestro" 1980's TV Commercial


MG Rover Group - 'The Heat is On'

The Austin Rover Group was a British motor manufacturer. It was created in 1982 as the mass-market car manufacturing subsidiary of British Leyland (BL). Previously, this entity had been known as BL Cars Ltd which encompassed the Austin-Morris and Jaguar-Rover-Triumph divisions of British Leyland. After a major restructuring of BL's car manufacturing operations, Jaguar regained its independence whilst the Triumph and Morris marques were retired. The new, leaner car business was rechristened as the Austin Rover Group and focused primarily on the Austin and Rover marques. The Morris and Triumph marques continued briefly within ARG until 1984 when both were dropped.
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