Soarer Toyota I Mazda autozam AZ3 I shipment day at JDM EXPO
In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Autozam (オートザム), Eunos, and ɛ̃fini, in addition to the Mazda and Ford brands already marketed there. This selective marketing experiment was ended in the mid-1990s due to economic conditions, largely attributed to the collapse of the Japanese asset price bubble in 1991. The Autozam dealership channel is still in operation in some Japanese locations, but sell all current Mazda products.
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