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Pinkwashing

2:36

Pinkwashing and the Israeli-Palestinian Conflict, Explained

2:02

PINKWASHING ¿QUÉ ES? | DICCIONARIO LGBT 📚🏳️‍🌈

1:43

What is PINKWASHING? What does PINKWASHING mean? PINKWASHING meaning, definition & explanation

3:39

"PINKWASHING" - Das Geschäft mit dem Regenbogen

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Qu'est-ce que le pinkwashing?

Pinkwashing is a compound word modelled on term whitewash. In the context of LGBT rights, it is used to describe a variety of marketing and political strategies aimed at promoting products, countries, people or entities through an appeal to gay-friendliness, in order to be perceived as progressive, modern and tolerant. The phrase was originally coined in 1992 by Breast Cancer Action to identify companies that claimed to support people with breast cancer while actually profiting from their illness.
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