Video encyclopedia

Psychology of disenfranchisement

The psychology of disenfranchisement is a theory developed by Rex Briggs while studying minority groups at social research firm Yankelovich Partners. Originally published by Yankelovich Partners, Grant Lukenbill's book, Untold Millions, applied the theory to help explain marketing opportunities to gays and lesbians. In Brigg's original research, he observed higher levels of stress, skepticism and self-protection needs among minority groups.


  • General