Puerto Roc Records is an independent record label that was established in 2006 by founder and sole owner Jonathan "DJ Primo" Padilla. The independent label is based out of Miami, Florida and has its main focus on hip hop/rap music. Puerto Roc Records' main artist is E Grizzly. E Grizzly released his first E.P. in May 2006 titled "Hip Hop is Dead!" and won the 2006 Independent Rap Artist of the Year at the 16th annual L.A. Music Awards in November 2006. The E.P. was also nominated for Best Breakthrough Album of the year for an independent artist at the 16th Annual L.A. Music Awards. Puerto Roc Records looks forward to the release of E Grizzly's next main single titled "Audiograf", which was scheduled to be released in 2008.