Bacardi: The Story Behind Cuba's Legendary Liquor Brand
Bacardi Limited - Corporate Video
The Bacardi Corporate Story
BACARDI bringing down the house at @DigiDreamsFest #BacardiHouseParty https://t.co/l3LgZIb7Wn
Make waves this long weekend with a BACARDÍ Red Rum Punch. https://t.co/HIWduHGptr
Cue the cha-cha-cha and make yourself a BACARDI Pomegranate Mojito. https://t.co/UprepmTvlS
These hips don’t lie. BACARDI Citrus Rum Punch tastes amazing. https://t.co/fbpWfz5vHJ
Bacardi Limited is the largest privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels. Founded in 1862, and family-owned for seven generations, Bacardi employs 6,000 people, manufactures at 29 facilities in 16 markets on four continents, with sales in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The company sells in excess of 200 million bottles per year. The company's sales in 2007 were US$5.5 billion, up from $4.9 billion in 2006. In recent years sales have stagnated, with the company recording US$4.6 billion in 2014. It laid off 10% of its North American workforce in 2015.