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Selective retention

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Selective Retention Board

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Consumer Behavior: Selective Distortion

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Selective Retention Board

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selective attention test

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Selective Perception

Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.
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    • Factors that influence selective retention¬†