Cédric Charbit: "Balenciaga from Hype to Timelessness" | BoFVOICES 2021
How Balenciaga Became the World’s Hottest Brand
Balenciaga is a luxury fashion house founded in Spain by Cristóbal Balenciaga, a designer born in the Basque Country, Spain. The brand is now owned by the French multinational company Kering. Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior. His bubble skirts and odd, feminine, yet ultra-modern shapes were trademarks of the house.