#19 - John Pestana - Omniture Co-Founder Turns Building Others Websites into Billion Dollar Company
Omniture is not a Web Analytics company
Josh James (Domo/Omniture) On Why the Whole Company Should be Focused on Sales
Adobe Analytics vs Google Analytics comparison (2018) - Part 1
Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.