What is the Benjamin Franklin Effect? - The Art of Charm Podcast
Ben Franklin Effect: Can You Do Me A Favor? -- Cognitive Biases Series | Academy 4 Social Change
The 1 minute guide: How to use the Benjamin Franklin Effect
This 200 Year Old Tip makes THEM chase YOU | The Benjamin Franklin Effect
The Ben Franklin effect is a proposed psychological phenomenon: a person who has already performed a favor for another is more likely to do another favor for the other than if they had received a favor from that person. An explanation for this is cognitive dissonance. People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.
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