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20/05/1873 Levi Strauss and Jacob Davis receive a U.S. patent for blue jeans with copper rivets


Levi Strauss and Jacob Davis receive patent for blue jeans


322) Levi's Strauss & Co

Strauss and Davis received U.S. Patent 139,121 from the U.S. Patent and Trademark Office. The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush.
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