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20/05/1873 Levi Strauss and Jacob Davis receive a U.S. patent for blue jeans with copper rivets

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322) Levi's Strauss & Co

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THE STORY OF LEVI STRAUSS AND JACOB W. DAVIS

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20th May 1873: Levi Strauss & Co. patents riveted blue jeans

Strauss and Davis received U.S. Patent 139,121 from the U.S. Patent and Trademark Office. The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush.
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    • Essentials 

    • Other American clothing brands 

    • Origin and formation (1853–1890s) 

    • Growth in popularity (1910s–1960s) 

    • Blue jeans era (1960s–1980s) 

    • Brand competition (1990s) 

    • Later developments (2000–present) 

    • Cultural impact 

    • Corporate structure and staff