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03/11/1911 The Chevrolet Motor Car Co. is founded in Detroit

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Chevy celebrates 100 year anniversary

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Chevrolet 100 Years of History

2:37

Chevrolet 100 Years timeline

In 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile), James H. Whiting, Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in Canada.
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