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28/01/1986 Pepsi airs the first TV spot that shows rival Coca-Cola

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Pepsi Commercial 1986

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Pepsi Commercial HD - We Will Rock You (feat. Britney Spears, Beyonce, Pink & Enrique Iglesias)

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Pepsi Retro "Daddy Cool"

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Advertising Pepsi with Cindy Crawford - 1992

Pepsi and Coca-Cola have been rivals for a long time. For instance, Pepsi is famous for its Pepsi Challenge, in which ordinary people are asked which product they preferred in blind taste tests. These tests suggested that more consumers preferred the taste of Pepsi to Coke.
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