Video encyclopedia

21/02/1951 American designer William McDonough is born

He is known for his concept of upcycling - to replace mere recycling with methods to process materials in ways that improve them for reuse. Together with German chemist Michael Braungart he wrote an influential book Cradle to Cradle: Remaking the Way We Make Things. He runs a company William McDonough + Partners, which sells practical applications of the concept.


  • Essentials 

  • Personal 

  • Biography 

  • Design philosophy 

  • Cradle to Cradle Certified™ Products Program 

  • World Economic Forum 

  • Reception 

  • Completed works 

  • Published works