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26/02/1829 American businessman Levi Strauss is born

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Levi Strauss Welcomes an Innovation | How We Got Here

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The History of Levi's Jeans

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Levi Strauss History

He invented the jeans. His original intention was to design sturdy trousers worn by factory workers, farmers, and cattlemen throughout the North American West. His company, Levi Strauss & Co, still exists today. Levi's has been worn by people from all walks of life, from miners to Nobel Prize recipients.
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