05/02/1997 Morgan Stanley announces $10 billion merger with Dean Witter
Morgan Stanley Dean Witter Ad
Morgan Stanley Group and Dean Witter Discover merged to form one of the largest global financial services firms: Morgan Stanley Dean Witter. Purcell and CEO John Mack decided not to choose between the two brand names. Instead, they combined the names of the two firms and put the Morgan Stanley Dean Witter brand on almost all of its operations.
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