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09/03/1987 Chrysler buys Jeep as a part of American Motors takeover


Retro Canadian ad from 1987: Chrysler

After Chrysler bought AMC, including Jeep, they started adopting AMC engineering practices and people. Engineers of Jeep were re-organized into Jeep/Truck Engineering which revived Dodge pickups. Full-size Jeep pickups were dropped, as they were not under any development, neither they had any sales at the time.
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