11/03/2016 GM invests $1bn in self-driving start-up Cruise
GM Drops Over $1 Billion On A Startup | Crunch Report
Cruise forms the core of GM's self-driving efforts. GM CEO Mary Barra has stated, that GM allowed Cruise to remain responsible for both technology and commercialization, giving Cruise independence in order to avoid the pitfalls common when a large company acquires a technology startup. Upon acquisition, Cruise had around 40 employees.