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30/03/1978 Margaret Thatcher hires Saatchi & Saatchi for breakthrough campaign

5:02

How did Lord Saatchi sell Mrs Thatcher to the voters?

24:17

Lord Saatchi discusses Lady Thatcher on BBC Hardtalk

Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff. Lord Bell was the company's first Media Director appointed in 1970. He was instrumental in the agency's strength of the relationship with Margaret Thatcher developed during their work on her 1979 and 1983 campaigns.
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    • Essentials 

    • Early years (1970–1975) 

    • Saatchi & Saatchi Garland Compton (1975–1988) 

    • Financial mechanisms 

    • Difficulties and decline 

    • Ousting the Saatchis 

    • After the brothers 

    • Acquisition by Publicis Groupe (2000) 

    • A New Alliance 

    • Corporate 

    • Digital 

    • Aborted campaign 

    • Tim Bell 

    • Paul Arden 

    • Martin Sorrell 

    • Robert Louis-Dreyfus