Video encyclopedia

02/05/1941 Cheerios cereals shipped to first six test markets


From Oats to O's


The Cheerios Effect


How Cheerios got its name


Top cheerios cereals facts You Need To Know


Cheerios Celebrates 75 Years on Breakfast Tables

Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats in the shape of a solid torus. It was introduced in 1941 as CheeriOats, but the name was changed to Cheerios in 1945. Highly effective marketing led to the cereal's great success for General Mills, which sold approximately 1.8 million cases of Honey Nut Cheerios in its first year alone.
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