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02/05/1918 General Motors acquires Chevrolet

5:37

The History of General Motors: From Buick, Cadillac and Pontiac to Chevrolet

Chevrolet is an American automobile division of the American manufacturer General Motors. Louis Chevrolet and William C. Durant started the company in 1911 as the Chevrolet Motor Car Company.In 1918, Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger and propelled himself back to the GM presidency.
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