Video encyclopedia

05/05/2010 Budweiser agrees to a record $1billion marketing deal with NFL


Budweiser - NFL

Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch InBev. In 2010, Bud Light paid a record-breaking $1 billion for its six-year deal for NFL rights, roughly twice the amount incumbent, MillerCoors had been paying.
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